
As my Junto brothers know, our eldest has been in the process of choosing a college. I have a 15-year history in higher education, as a student and marketing/communication professional, so it’s been interesting to see how different universities pitch themselves to prospective students. I’ve also been asked countless times where we want our teen to go: BigU? Ivy League? Catholic college (and if so, “Catholic” or, like, Newman Guide Catholic)? I have been decidedly unimpressed with most of the materials and approaches we’ve seen, but it wasn’t until this morning that I put my finger on exactly why. As providence would